Book Reviews

Professional Suicide by Brilliant Young People With No Soft Skills?

Yesterday Bruce Tulgan wrote an excellent article – What’s the Matter with Kids Today?- and why they lack basic skills. He started this way:

“This first-year associate in a midsized accounting firm, a recent top graduate of a top school, was cutting-edge in his knowledge of a new set of tools and techniques for mining and analyzing data buried within evidentiary documents obtained during pre-litigation discovery. One of the partners said, “This kid had done some projects in school using this new approach and his technical knowledge in this area far surpassed anyone else in the firm. But he kept running into roadblocks because his communication made him seem so immature. At first, he couldn’t get anybody to listen to him. Once we got him going on introducing the new process, I know it sounds petty, but he could barely look people in the eye or string three words together without saying ‘like.’” In short, “His inability to speak in a way that seemed even remotely professional was just rubbing people the wrong way, especially in meetings, though it wasn’t very much better when he was working with people individually.” One of the other partners explained, “We had to send him to a class.” One of the other partners added, “It took a lot more than one class.”

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Don’t Take Risks. Bullet-proof Your Small Business.

One of the strong motivators for starting a business is that we want to be our own boss because we believe we can be more financially successful that way. What happens, in fact, is that most small business owners do little more than generate a wage for themselves.

While being very good at doing the work of the business, they lack the skills, knowledge and expertise to build the business, to make it financially successful. They do not know how to work ON the business, only how to work IN it.

They want to build a secure future for themselves and their families with their business, but instead what happens is that they place that future at great risk because they do not understand how to protect their business from the many challenges to its success. They do not know how to bullet-proof it.

This is the very reason why every small business owner needs this book by Daryl La’Brooy. How I wish I had had this book in my hands when I started my business more than 25 years ago. Wealthy small business owners have the resources to pay for this kind of advice but those who have not yet reached that level are not aware of the steps they need to take to protect this important asset.

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