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If you cannot see this here, you can view it at http://www.peopleempowered.com.au/newsletters |
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Monday Motivation September 19, 2011 Let Your Clients Know You Care. |
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Dear %%People Empowered Mailing List - First Name%%,
People don’t care how much you know until they know how much you care. - Anonymous
As professionals and business owners our professional or industry knowledge is important. People expect us to know what we are talking about. They expect that we are someone they can trust to provide us with a service or product they want and to have all the required knowledge about it. Have you noticed, however, that it’s not always the cleverest, the ones who’ve done the most training or got the most qualifications who are most successful? Once we became the preferred service provider solely on the basis of our industry experience or the fact that we were highly qualified. If you’d been in business for a long time or if you had multiple university degrees, you had to be the go to person. That’s no longer the case. People now want, as well, or even more so, someone they can trust. They want someone who will listen to them and try and understand their needs and wants. They want someone who understands the outcome they are trying to achieve with a product or service. They want someone who genuinely cares about them and getting the best result for them. They want someone who provides service second to none.They want someone with good Soft Skills - good interpersonal, communication and people skills.
They
Will Then Do Business With Us.
There’s another frequently quoted comment from Maya Angelou that is related to what we are talking about here. People will forget what you said, people will forget what you did, but people will never forget how you made them feel. So this week, ask yourself: what do I need to do, what do I need to change in myself, so that every client or customer I meet, feels that I really care about them, what they want and what they want to achieve when they approach me to buy a service or product. When we focus on our clients and customers in this way, they grow to KNOW, LIKE and TRUST us and then they will do business with us. So the message is, your Soft Skills are as important as your hard, technical skills in serving your clients and customers..  Maree Harris. PhD. 
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