We are recognising today that who we are is becoming as important as what we do or what we sell. Creating your personal brand, what Tom Peters called “the Brand called You”, needs to be a top priority for all of us who want to make a difference and influence for good. When our name is mentioned, what do we want people to recall about us, to say about us? What do we want our name to trigger in their consciousness?
Your smile is your logo.
Your personality is your business card.
How you leave others feeling after an
experience with you becomes
– Jay Danzie.
Is it clear what you stand for? Have you become a key person of influence in your industry or professional sector?
How well-developed is your personal brand? Make it a top priority to create your personal brand this year.