The Power of the Hand-written Note


If it was that easy, everyone would be doing it, but they are not. In these days of digital communication, it’s considered old-fashioned. Most of the people who still do it are over 45. Have all of my readers under that age already decided you don’t want to read this and have  moved on to the next email?

What am I talking about?
I am talking about the hand-written note.

It is because so few people write hand-written notes today that they have such impact. In fact, very few people send anything today in hard copy – letter, note or card.  Many people don’t even have a postal address on their business card anymore. Can you even remember when you last received a hand-written note?

If you do, however, collect mail from your letterbox, what letter do you open first? Do you open the one with the window, or the obvious advertising mail, or the formally typed addressed one, or the one with the hand-writing on the envelope? Yes, you open the one with the hand-written address. Why? Because you just assume it will be a personal message to you. It will be from someone who cares about you enough to sit down and personally write to you rather than send an impersonal digital message by email or a text message. It will probably say something to you that will add some value and meaning to your day.

That’s why had-written messages make a difference. They have impact value. As the writer of the note, you will be remembered.

It takes time to find some note paper or a card, sit down and write and then go and post it. It costs more to write and send a hand-written note. This is what makes it so important to the person to whom you write – that you took time out of your busy day and placed this much importance on them.

Hand-written notes and cards have a permanence about them. Unlike emails they are not easily discarded. People tend to hold on to them. Cards, in particular, are often displayed, looked at and read long after they are received.

O.K. I hear you say. I should send more birthday cards to my sisters and brothers and nieces and nephews. Maybe I should write letters to my grandmother overseas more often seeing she likes receiving letters. Maybe I will (or maybe tomorrow I’ll decide I won’t).


I’m talking about writing hand-written notes to your professional and business colleagues and your team member.

Yes, I hear you telling me that you don’t have time to do that. I hear it all the time. It is not a question of time. It is about priorities and whether you consider this to have a high priority in your busy life.

Many highly successful people, however, have made  the practice of writing hand-written notes an inherent part of their leadership style. They speak about it in the leadership seminars and workshops and encourage others to do the same. They attribute much of their success to it. Most of them would be far busier than you are and have far more responsibility than you have.

The Hand-Written Note Is Not An Obligation; it’s an Opportunity.

It is a differentiator.

Carpe Diem. Seize the day and make an empowering impact!


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